ZebPay

Crypto / Web3Crypto Exchange🇮🇳 India·Crypto exchange·Singapore / Mumbai

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Active creatives

79%

Static share

2.3

New / week

168d

Longest run

Brushless Fit

AI creative read

ZebPay runs a high-volume, template-driven static ad operation typical of a performance-marketing-led fintech/crypto brand: bold headline + phone-mockup + CTA + disclaimer footer, reskinned across many offers (fee discounts, SIP launches, futures trading, token variety, community building). Visual identity leans on generic 3D crypto motifs (gold bulls, lighthouses, coin icons) rather than a distinctive brand world, and the sub-brand edZeb uses a completely different flat-infographic style, suggesting fragmented creative ownership. This is a strong prospect for a static-creative agency: there's clear ad spend and frequent creative refresh cycles, but real opportunity to elevate visual distinctiveness, unify sub-brand systems, and sharpen hierarchy on cluttered compliance-heavy layouts.

Themes

Fee discounts and trading promos (e.g. 20% lower fees, Quick Trade)New product launches (Bitcoin SIP, Crypto Futures)Trust/scale credibility stats (6M+ users, 11+ years, FIU registered, 400+ tokens)Community/event marketing (Money Expo India, #WomenInCrypto)App engagement/retention (WhatsApp channel 'inside scoop')Sister-brand edu content (edZeb CA vs ACCA comparison)

Visual style

Heavy reliance on dark, glossy gradient backgrounds (blues, greens, purples) with 3D-rendered icons (bulls, lighthouses, coins) and app UI screenshots pasted on phone mockups. Text is bold, headline-driven, with a consistent top-left logo lockup and bottom disclaimer bar. Layouts are template-based (headline + subhead + phone mockup + CTA button) rather than photography-led, giving a corporate fintech-dashboard feel. The edZeb infographic ad breaks pattern with a flat, comparison-table style and a stock photo of a woman.</visualStyle> <parameter name="messagingAngles">["Cost savings/promotional urgency (lower fees, limited dates)", "Feature/product news (SIP, futures, new tokens)", "Authority and scale (registered users, years of legacy, regulatory compliance)", "Niche audience targeting (women investors)", "Real-world presence/legitimacy (expo sponsorship)", "Insider/community access (WhatsApp channel)", "Comparative decision-making (CA vs ACCA for edZeb sub-brand)"]

Language mix

Primarily English with light Hinglish accents (e.g. 'Ab India Karega Bitcoin SIP', 'Bitcoin Mein Pro' tagline), consistent with mainstream urban Indian crypto audience.

Where Brushless adds value

The current static work is functional but visually formulaic — 3D stock-style bulls/lighthouses/coins and generic UI screenshots recur across very different messages (fees, SIP, futures, community), diluting distinctiveness. There's clear room for a static-creative partner to: (1) build a sharper, more differentiated visual system beyond generic crypto iconography, (2) create modular templates that flex for rapid promo/offer turnarounds without looking identical, (3) improve information hierarchy on data-dense ads (stats bar, disclaimers, badges competing for attention), and (4) develop distinct sub-brand visual language for edZeb vs ZebPay so they don't feel like separate, inconsistent teams.

Model: claude-sonnet-5

Format mix

Static / image79%

Video0%

Carousel21%

Languages: English · Channels: Facebook, Instagram, Audience_network, Messenger, Threads · Median run 17d

Est. monthly static production spend

$252.0–$588.0/ mo

Low confidence

Paid-social static$147.0

Display$84.0

Emailers / CRM$63.0