Unacademy

EdTechTest Prep🇮🇳 India·UPSC/JEE/NEET exam prep·Bengaluru, India

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Active creatives

94%

Static share

7.5

New / week

107d

Longest run

Brushless Fit

AI creative read

Unacademy runs a high-volume, performance-marketing-driven static ad operation across many exam verticals (JEE, NEET, UPSC, UGC NET, GATE/ESE) and languages (English, Hindi, Hinglish), built on a single reusable template: logo, bold headline, USP bullets, educator headshot strip, CTA button, fine-print disclaimer. The creative leans entirely on copy/offer/educator-face swaps rather than visual innovation, prioritizing speed and localization over polish. This produces visible quality-control gaps — cropped photos, typos, generic illustration — representing a strong opportunity for a static-creative agency to install a scalable design system that keeps their production velocity but raises craft, consistency, and thumb-stop rate.

Themes

Specific batch/course launches (JEE, NEET, UPSC CSE, UGC NET, GATE/ESE/PSUs)Educator-as-authority (headshots of named faculty in branded black polos)Aggressive pricing hooks (₹1 Prime, up to 50% off)Exam-date/urgency cues (batch start dates, cohort years like 2028/2029)Language localization (Hindi, Hinglish batches)Feature bullet stacking (mock tests, live classes, 'India's top educators')

Visual style

Flat, template-driven layouts with a consistent top logo lockup, bold sans-serif headline in brand yellow/orange or white, a solid or gradient color-blocked background (maroon, green, blue, navy) that rotates per campaign/vertical, and a bottom strip of cropped educator headshots with name tags. Some use flat vector illustrations (students studying) instead of photos. Text density is high — multiple stacked value props, pricing, CTAs, disclaimers all on one frame. Little to no dynamic photography, minimal motion or depth cues.

Messaging angles

Authority/credibility via named 'top educators' and faculty faces · Price/discount urgency (₹1 access, 50% off, limited batch dates) · Outcome-oriented aspiration ('Crack your dream exam') · Localized accessibility (Hinglish/Hindi mediums for tier-2/3 reach) · Feature/proof stacking (unlimited mocks, live interactive classes)

Language mix

Primarily English with Hinglish and full Devanagari Hindi variants running in parallel for regional/vernacular targeting; exam acronyms (JEE, NEET, UPSC, GATE, ESE, UGC NET) kept in English/Latin script even within Hindi copy.

Where Brushless adds value

There is a clear ceiling on visual quality and craft: recurring typos ('Prepration'), inconsistent cropping of educator photos (faces/names cut off at frame edges), flat clip-art-style illustrations, and repetitive template fatigue across otherwise different exam verticals. A static-creative partner could dramatically lift stopping-power and brand consistency by building a flexible design system (proper grid, cropping safe-zones, refined typography, richer photography/illustration direction) while preserving Unacademy's need for rapid, high-volume, multi-vertical, multi-language production — essentially productizing quality control at their existing speed and scale.

Model: claude-sonnet-5

Format mix

Static / image94%

Video6%

Carousel0%

Languages: English · Channels: Facebook, Instagram, Threads, Messenger, Whatsapp, Audience_network · Median run 21d

Est. monthly static production spend

$1.0K–$2.4K/ mo

Low confidence

Paid-social static$588.0

Display$336.0

Emailers / CRM$252.0