My11Circle

Gaming / RMGFantasy Sports🇮🇳 India·Fantasy cricket (Games24x7)·Bengaluru, India

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Active creatives

64%

Static share

3.5

New / week

245d

Longest run

Brushless Fit

AI creative read

Motilal Oswal's Meta static ads are a tightly templated, feature-announcement campaign for its RIISE trading app, pairing a bold claim/headline with a real app-screenshot mockup and a persistent "Free Demat & Trading Account" offer banner. The creative leans entirely on functional proof (option chains, charts, filters, F&O tools) rather than emotional or lifestyle storytelling, with only one ad using a human model. Visual identity is consistent (navy/white/gold, circle motif) but formulaic and screenshot-heavy, driven by financial-services disclaimer requirements that eat into visual space. This is a brand that produces high ad volume from a single system template — a strong prospect for a static-creative partner to modernize visual hierarchy, sharpen benefit copy, and diversify the format beyond raw UI screenshots.

Themes

Free demat & trading account (₹0 account opening, ₹0 AMC, ₹0 brokerage for 1 month)RIISE App feature highlights (option chain, F&O, advanced charts, filters)Trade directly from option chain with OI & GreeksStock discovery/filtering (highest dividends, FII holdings, most bought)Expert-recommended stock portfoliosReal-time alerts and watchlists

Visual style

Consistent templated layout: navy blue and white brand backgrounds alternating with light grey/white variants, gold/yellow accent circle as a recurring signature graphic element, bold serif/sans headline in navy or white, phone-mockup screenshots of the actual app UI dominate the right half, small stock photo of a smiling woman used sparingly for a human-interest variant, dense disclaimer/legal text fixed at the bottom in small type, consistent top banner strip for "Free Demat & Trading Account" offer, high text density driven by regulatory disclaimer requirements.

Messaging angles

Feature/functionality demonstration (screenshot-led proof of product capability) · Cost/fee elimination (free account, zero brokerage, zero AMC) · Credibility via brand heritage tagline 'Solid Research, Solid Relationships' · Ease and speed of trading (1-click, single screen, single order) · Empowerment through expert-curated portfolios · Advanced/pro trader tools framed as accessible to all

Language mix

English only, with Indian Rupee (₹) symbols and NSE/market-specific terminology (F&O, Nifty, Bank Nifty, OI, Greeks) assuming financially literate Indian audience.

Where Brushless adds value

The template is highly formulaic and utilitarian — heavy reliance on raw app screenshots makes the ads feel like internal product documentation rather than persuasive marketing. A static-creative partner could inject visual hierarchy, benefit-led headline/subhead copy pairing, lifestyle/aspirational imagery (beyond the single stock photo), stronger contrast and hierarchy for mobile scroll-stopping, simplified UI callouts (annotations/zooms instead of full raw screenshots), and testable variations (colors, headline framing, offer emphasis) to improve CTR while still meeting compliance/disclaimer constraints. There's also room to build a more distinctive visual identity beyond the generic gold-circle template, and to create sharper differentiation between awareness (why RIISE) vs conversion (open account now) creative.

Model: claude-sonnet-5

Format mix

Static / image64%

Video31%

Carousel6%

Languages: English · Channels: Facebook, Instagram, Audience_network, Threads, Messenger, Whatsapp · Median run 47d

Est. monthly static production spend

$324.0–$756.0/ mo

Low confidence

Paid-social static$189.0

Display$108.0

Emailers / CRM$81.0

Landing / web$81.0

Print / OOH$81.0

~9 new static variants/mo × $60/variation (IN).

Scraped creatives (1)

dco

75d running

Why it fits

Prolific celebrity-led fantasy creative during IPL; RMG wound down after the ban.

Source: secondary-research-2026-07-03 · Low confidence · India RMG ban — free-play/brand only.