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Dream11

Gaming / RMGFantasy Sports🇮🇳 India·Fantasy cricket / sports·Mumbai, India
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50
Active creatives
64%
Static share
1.3
New / week
360d
Longest run
38
Brushless Fit
AI creative read

**Correction needed:** the images provided are not Dream11 ads. They are a mixed batch of (1) 99acres.com real-estate listing statics — raw, unstyled property photos dropped into a repetitive price/location template — and (2) Frankfinn air-hostess training institute statics using polished stock imagery and aspirational career copy. Neither reflects Dream11's actual fantasy-sports creative strategy, which typically leans on video, player/celebrity imagery, and contest-urgency messaging. Recommend re-pulling the correct Dream11 ad samples before building a prospect evaluation, since a static-agency pitch built on this set would be evaluating the wrong brands entirely.

Themes
Real estate listing showcase (99acres property ads)Price and location as primary hookBHK configuration variety (1BHK to 4BHK)Resale vs new listing taggingCareer/training institute ad (Frankfinn) - unrelated brand mixed in sampleAspirational career transformation ('Dream to reality')
Visual style
Raw, unedited real-estate phone photography (dim lighting, cluttered rooms, inconsistent white balance) overlaid with a rigid template: top-right logo lockup, bottom-left bold property title/location, bottom price bar, and a blue/orange 'Know More' CTA button. Text density is low-to-moderate and purely informational (BHK type, locality, price). The Frankfinn samples shift entirely to a polished stock-photo/illustration style with red-suit aviation imagery, gradient color blocking, and heavier headline copy.
Messaging angles
Price transparency/anchoring (explicit ₹ figures) · Location prestige (Powai, Thane, Central Mumbai) · Urgency-free, catalog-browsing style ('Know More') · Aspirational upskilling and career mobility (Frankfinn) · Authority/credibility claim ('World's No.1 Air Hostess Training Institute')
Language mix
English only, Latin script, with Indian Rupee (₹) currency formatting (Lacs/Cr conventions)
Where Brushless adds value

Flagging for the account team: none of the supplied images are Dream11 creative. Before evaluating Dream11's actual ad strategy (which is typically high-tempo, video/motion-led, cricket-personality and contest-urgency driven), this sample needs to be corrected. If the intent was genuinely to audit Dream11, request the correct ad set — these assets belong to 99acres (real estate listings) and Frankfinn (training institute), and any strategic read here would misrepresent Dream11's actual creative approach and mislead a prospect pitch.

Model: claude-sonnet-5

Format mix
Static / image64%
Video28%
Carousel8%
Languages: English, Hindi · Channels: Facebook, Instagram, Messenger, Audience_network, Threads, Whatsapp · Median run 97d
Est. monthly static production spend
$108.0$252.0/ mo
Low confidence
Paid-social static$63.0
Display$36.0
Emailers / CRM$27.0
Landing / web$27.0
Print / OOH$27.0

~3 new static variants/mo × $60/variation (IN).

Why it fits

Was India's highest-volume static advertiser; post-2025 RMG ban shifted to brand/free-play.

Source: secondary-research-2026-07-03 · Low confidence · India RMG ban (2025) — now brand-led, reduced RMG volume.