Coinbase

Crypto / Web3Crypto Exchange🇺🇸 United States·Crypto exchange (public)·Remote / Delaware, USA

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Active creatives

18%

Static share

0.3

New / week

246d

Longest run

Brushless Fit

AI creative read

Coinbase's Meta ad creative is dominantly static, built around two reusable templates: annotated app-UI screenshots (price charts, trade screens, onboarding checklists) and glossy 3D piggy-bank renders symbolizing savings/growth in Bitcoin. Messaging centers on a low-friction incentive ($5 in Bitcoin) paired with FOMO-driven price history and simple onboarding nudges. The creative is polished but formulaic and somewhat narrow in visual metaphor — a good fit for a static-creative partner who can expand the metaphor toolkit, refine UI-mockup production quality, and increase testing velocity across offers.

Themes

$5/getting-started incentive offerBitcoin price/growth chart as social proofapp onboarding checklist (download/verify/purchase)piggy bank as savings/crypto metaphorproduct UI screenshots (Trade tab, asset prices)brand awareness via abstract 3D render

Visual style

Split between two visual systems: (1) clean white/light UI screenshots with black callout bubbles and green/red financial data, and (2) high-gloss dark (black-to-blue gradient) 3D renders of a glass/plastic piggy bank filled with bitcoin coins, using Coinbase's signature blue and minimal wordmark lockup. Text density is low-to-moderate, concentrated in bold callout boxes or short headlines; typography is clean sans-serif matching Coinbase's brand system. One outlier is a video-game-engine-rendered action clip (a suited figure running/falling on a rooftop) that appears disconnected from the rest of the set, possibly a repurposed or testing asset.

Messaging angles

Free money/incentive hook ($5 in Bitcoin for signing up) · FOMO via historical price appreciation charts · Low-friction onboarding (checklist nudging completion of last step) · Trust/simplicity of the platform via clean app UI · Savings/growth metaphor via piggy bank imagery · Direct app download CTA

Language mix

English only, US financial vernacular with standard crypto/finance terms (BTC, SOL, DeFi, returns) and required legal disclaimers ('Terms apply', 'not investment advice')

Where Brushless adds value

There's clear whitespace for a static-creative partner to: (1) diversify the piggy-bank/3D-render motif into a broader metaphor library so the brand isn't over-reliant on one visual device across campaigns; (2) build higher-fidelity, less 'stock-screenshot' UI mockups that feel more custom and premium; (3) develop scroll-stopping thumb-stopping static concepts beyond price-chart screenshots, which are somewhat generic in the fintech/crypto category; (4) create a cohesive static system that ties the app-UI-proof format and the abstract-brand-render format together with consistent color/typography rules, improving production velocity for offer-testing (e.g. swapping incentive amounts, coins, or CTAs) without a full reshoot each time.

Model: claude-sonnet-5

Format mix

Static / image18%

Video80%

Carousel2%

Languages: English · Channels: Facebook, Instagram, Audience_network, Messenger, Threads · Median run 80d

Est. monthly static production spend

$0.0–$0.0/ mo

Low confidence

Paid-social static$0.0

Display$0.0

Emailers / CRM$0.0

Landing / web$0.0

Print / OOH$0.0

~0 new static variants/mo × $150/variation (US).

Scraped creatives (23)