Policybazaar

FinanceInsurance / Insurtech🇮🇳 India·Insurance aggregator·Gurugram

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Active creatives

68%

Static share

6.5

New / week

199d

Longest run

Brushless Fit

AI creative read

Policybazaar runs a dual-track creative strategy: emotionally-driven, cinematically-shot video vignettes (accidents, hospital scenes, family moments) for brand/consideration, paired with data-dense, template-based static graphics (premium tables, investment projections) for direct-response and regional-language variants. The static work is functional but visually generic and shows execution issues (text overflow in Tamil creative), while all the creative craft and production value is concentrated in video. This is a strong prospect for a static-creative partner: there's clear whitespace to build a polished, scalable static system that carries emotional storytelling and localization quality to match their video work, across their many products, languages, and funnel stages.

Themes

Retirement/investment corpus building with specific ₹ mathCar insurance claims and accident scenariosSenior citizen health insurance premium comparisonsFamily protection ('Har Family Hogi Insured')Regional language localization (Tamil, Hindi/Hinglish)App download/CTA reinforcement

Visual style

Two distinct modes: (1) Static ads use bright blue/orange/red brand palette, bold rounded callout shapes, heavy text overlays with large numbers, comparison tables, and stock-photo-style lifestyle imagery of smiling customers; (2) Video ads use cinematic, naturalistic color grading, real locations (streets, hospitals, homes), handheld/documentary camera work with minimal on-screen text, relying on dialogue and dramatized mini-stories

Messaging angles

Concrete financial outcomes (specific ₹ investment → ₹ corpus) · Fear/urgency via accident and hospital scenarios showing consequences of being uninsured · Trust-building through relatable everyday Indian characters · Price transparency via side-by-side premium comparison tables · Regional/vernacular targeting for localized trust · Peer-to-peer testimonial/skit style for authenticity

Language mix

Primarily Hindi/Hinglish and English mixed; also dedicated Tamil-language creative, suggesting systematic regional-language localization across major Indian languages

Where Brushless adds value

The static work currently looks templated and utilitarian (generic stock photography, cluttered tables, inconsistent regional-language layout quality with cut-off text as seen in the Tamil ad). A specialized static agency could: (1) elevate visual polish and brand consistency across the numbers-heavy static ads, (2) fix localization/layout bugs in regional creative, (3) create static 'story' formats that translate the emotional hooks of their video ads (accident, hospital, family protection) into scroll-stopping static/carousel formats for cheaper testing and faster iteration, and (4) build a scalable static system for their many product lines (health, motor, life, retirement) and many languages, reducing reliance on expensive video shoots for every campaign variant.

Model: claude-sonnet-5

Format mix

Static / image68%

Video32%

Carousel0%

Languages: English, Tamil, Hindi, Telugu · Channels: Facebook, Instagram, Messenger, Threads · Median run 27d

Est. monthly static production spend

$648.0–$1.5K/ mo

Low confidence

Paid-social static$378.0

Display$216.0

Emailers / CRM$162.0